Costco shares are trading around $950, still below the average analyst target of $1102.23, with the 50‑day SMA holding firm and RSI in the 55‑60 range, indicating room for upside.

Investor sentiment remains upbeat after double‑digit June sales growth and a fresh dividend, though the announced cost‑cutting change introduces modest caution.

Long‑term fundamentals stay strong—steady membership renewal rates and expanding ancillary services outweigh the short‑term risk from the recent operational tweak.

Technical patterns show a bullish flag forming on the daily chart and MACD crossing above zero, supporting continued upward momentum.